I understand your sentiment, but why can't there be varying degrees? If we fill the spectrum from terrible to award winning; at least we can choose.
and that's why there's apathy, because you cannot easily tell the difference between award winning and terrible (when the desire isn't to tell the truth, but instead manipulate the public opinion).
If only there's a way for the reputation of a new source to be tarnished for reporting badly...
Actually come to think of it, this might be a really good idea for a distributed ledger for the Associated Press - let whoever report whatever with the AP block chain, but require that the entire "transaction chain" or chain of custody is published with each bit. Make it clear what came from where and how it forked.