in addition to that, "but what about google" is no defence for what last mile ISPs are doing. If google ever becomes too ubiquitous as a gatekeeper (it's already at that point according to the EU antitrust commission) they'll also need to be regulated.
>How many ISPs can you choose from where you live ?
Let me ask you this. How many search engines can you choose form, really? How many phone OS's can you choose from?
Phone OS? 3, one of which is literally open source and used by a bunch of other competitors. Cost of switching is about $150 and a day.
ISP in the US I have actually no choice. I'm crossing my fingers that CenturyLink or municipal fiber will become a thing, but I ain't optimistic about it. Cost of switching if there was a second one would be around $200+ for modem, installation fees, etc, and last time I did cus I moved it took like a week.