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> Why are big companies banning this? Surely Google, GoDaddy and Cloudflare, even Spotify aren't going to be hurt by any public backlash

Because they are owned and run by humans with moral values, not financial return maximizing automatons?

The Stormfront is a well known FBI honey pot. Why would people with "moral values" try to interfere with the FBI trying to infiltrate and arrest nazis?

It may be that they are worried about getting punished by advertisers in the future. Youtube took a hit when news stories started claiming that extremists were making money off videos on the site.

It's the opposite - they believe that banning them will get them GOOD publicity, and it has. Look at how many people are talking about OkCupid today for banning that Nazi in the Vice video.