Secure your own face-mask before securing the face-mask of those sitting around you.

A couple situations where it will help you: The justice department issues a subpoena for your IP address because you visited a website about a protest, your ISP wants to sell your internet history to the highest bidder.

I am fully cognizant that we need to be working on NN at a collective level but individual protection is incredibly important in 2017.

Edit: To answer the comment below that I cannot reply to -- I am the VPN provider and I wouldn't do me like that.