Three things:
1. I fucking despise lines. I will pay money, I will forgo comfort, I will give up on a thing I want, if a Line is an obstacle. I'm the jabroni paying VIP entrance to clubs not because I want to be cool, but because I can't be fucked to stand in a line. I won't do it. I'll go hungry before I stand in a line. I bought a motorcycle so I could skip car lines.
2. I'm a food snob.
3. I've traveled a lot. Combined with (2) this means I eat as much as I can all over the world because I have a passion for food and I want to eat the best before I die.
Bearing those things in mind, know this: Bi-Rite creamery is the best ice cream I have ever had in my life, and I will stand in line for an hour for it. It is worth the line and my god there are few things in life I will say that about.
EDIT: By the way protip, you can skip the line if you get a pint. So... I kind of cheat now, when I go I just buy like 5 pints of different flavors :P