Mainly looking to 1. empower the analsyts to publish without having to talk to engineering to get an app/site/charting created 2. Bring some commonality to interrogation and reporting across different business lines/staff cohorts 3. Make sure we are providing attractive jobs by providing attractive, CV-building tools/skills 3.14. Expose minimally-interactive reports to execs and customers, something above a routine PDF but below a full on data query interface