They hired new chief diversity officer, Danielle Brown -

Brown talked with NPR last year, while at the chipmaker Intel. “I think maybe two or three specific things that explain our success,” she said. “The first thing is accountability. Setting these goals, communicating the goals, tying pay to the goals. I think that’s been key.”

She was at an important place at an important time. Intel had decided to do something no other tech giant had done before: publicly state how many women and underrepresented minorities it wanted to recruit, and how many it managed to retain. Of all new hires, Intel told the world, at least 40 percent would have to be women or underrepresented minorities.

This is obviously quotas.