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Perhaps I am just risk averse, but this sounds enormously financially irresponsible. This man literally shoved all in on with a vendor he neither understood nor had a previous relationship with. I don't think you should be risking making rent for this type of thing.

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That is what you have to do to start a business: take large risks. Many businesses fail like this and the entrepreneur loses a lot. It is common for someone running a small business to have to work a night job at a gas station or some such job because after paying the bills there isn't enough left to pay himself.

True, but when making investments like this you shouldn't invest money you can't afford to lose.

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