I joined up about a year ago at $30/month. For 3 months, I averaged about 5 flicks per month, which was a net gain over the cost of the individual tickets.

Then I got a notice that they were increasing my fee to $40/month and I promptly cancelled. Sure, I could have upped my movie frequency a bit to recoup the extra cost, but that was a little too often to be worth it.

They've already been running this at $50 or $60 a month, why would they drop the price just to raise it again?