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Yet Apple is #3 after Xiaomi and fitbit, with more Asian companies closing in.

I think Apple needs this deal more than they admit.

Presumably that's #3 in "market share" or "units sold" (assuming both Xiaomi and Fitbit accurately report the latter) and not "profit"?

I don't think Apple reports units shipped. Fitbit does. I don't know about Xiaomi. The numbers are a mix of reported units and estimated units.