- You're handling sensitive data and want to prove
there's a real company behind the site, rather than just
someone who registered a domain.
1.) Unicode homoglyph attacks means "Goοgle Inc" looks just like "Google Inc". All browsers mitigate IDN attacks, but the way unicode strings are handled means the browser vendors have to be lucky forever, while an attacker just has to be lucky once.2.) "Widget Inc" is a different legal entity from "Widgets LLC". Is some clerk in Delaware going to care that an attacker is registering a name vaguely similar to the name of your California corp? Probably not.
3.) Chrome uses the OS cert store. As of 2016, Windows trusts 356 root certificates. Any root can sign a cert for any domain name. How much do the owners of "TUBITAK Kamu SM SSL Kok Sertifikasi Surum 1" care about your security?
4.) It costs, what, a hundred bucks to register a corp online? Easy spend if you're spearfishing a high value target. "Shell-company-as-a-service" has been a value provider of law firms for centuries.
- You have other people pretending to be you and want to
distinguish your site from theirs.
Wildcard EV certs let anyone in the world register "yourcorpname.customer-service.io", or "yourcorpname-help.com" Large corporations train users to do this, hilariously. In order to log into office 365, you visit... login.microsoftonline.com. - You're a crypto nerd and the idea of connecting to
random public keys makes you boak.
Crypto nerds don't trust the HTTPS PKI at all.