- Extremely vague besides "push a button to record video".
- No mention of battery power, length of charge, app integration, quality of video, etc, etc.
- It seems to be only targeted at women? There's no pictures of men wearing them.
- What do the sides of the glasses look like? All pictures are the front angle. Does it look bulkier because it has a camera?
- I see a prominent "Find a Snapbot" button, I had no idea "Snapbot" meant pop-up store until I read about it in a news article.
I could go on...
The pictures are visually appealing but having zero sales copy was a terrible idea. How can you sell something without explaining it?
I too would have liked to see an Amazon link, I prefer using that over a custom online shop every time. And Amazon forces them to write an actual description about what the product does.
But of course that doesn't seem to transfer that well to selling hardware.
Why so aggressive?
There is a clear reasoning for this strategy. People and especially press talk more about the product.
Btw, I think Snapchat is quite intuitive. Some features might not be easy to find or to know about. But once you know it is very intuitive and fast to use them. I think it is similar to Vim, if you don't know anything about Vim you cannot even quit Vim but once you know all the stuff Vim is one of the most intuitive editors because UI and most commands are well designed.
If you can't use a product right away without help then it is not intuitive by definition. However it doesn't mean you won't like it if taught how to extract value.
For instance it's not intuitive to deep fry a banana and then put salt on it before eating it, but I'm quite certain you will finish the plate once you try it.
They literally go around Cannes and Madison Ave telling everyone they understand the future of marketing... but can't market their own product.
Speaks volumes.
Also, sometimes when watching other people's stories, I see Spectacles ads. Though, the Spectacles story might be tucked away by like, the Daily Mail and the other sponsored stories.