Comparing a pile of binary to Starbucks is less than stellar. Coffee is an ongoing service. You make coffee for me everyday, fresh. The cup does not last me years. There are a lot of things I pay for once in years, and it costs less than a fresh brew. A pen is a good example. A book is another. And frankly, a book is far more comparable to a copy of binary than Starbucks.
Unless the author buys a book and pays for it every month until he returns it, I won't take his word on selling binary. This advice will just lead to people reverse engineering your binaries and pirating it. Just ask Adobe.