Amazon closing LoveFiLM

I can't find a press release, but Amazon have just sent me an email announcing the closure of their LOVEFiLM service - inevitable post acquisition I always assumed.

> We have very much enjoyed delivering the LOVEFiLM By Post service to you. However, over the last few years we’ve seen a decreasing demand for DVD and Blu-ray rental as customers increasingly move to streaming. Due to this, we will be closing the LOVEFiLM By Post service on 31st October 2017.