In electrical engineering, imaginary/complex numbers are critical in circuit analysis once you move into the AC domain. You can try doing it with sines and cosines, but that's infeasible as soon as you move beyond anything basic. [1] But when you transform them into complex numbers using Euler's formula (one of the most beautiful things in maths, IMHO, especially Euler's identity) [2], it becomes "easy".
Then there's also the Fourier Transform [3] which transforms time-domain signals to frequency-domain.
So my visualisation of imaginary numbers is something involving circles and spirals being twisted and shifted all over the place. Hard to explain, but I've reached the point where I feel I have a good grasp on them. :)
[1] http://hyperphysics.phy-astr.gsu.edu/hbase/electric/impcom.h... [2] https://en.wikipedia.org/wiki/Euler%27s_formula [3] https://betterexplained.com/articles/an-interactive-guide-to...