I think what these companies are doing has a different appeal, though. There are plenty of vegetarian protein sources I enjoy, but I also just like the taste of a good burger. If I could get a burger that tasted like real beef, but without the environmental and ethical concerns of beef, I would gladly trade it.
Very true, Pad Thai without any protein aside from tofu is still delicious.
Yep. Sugar, oil and salt with a bit of crunchy veg, chilli, soft rice noodles, often egg, a touch of fish sauce and lime. Classic. Will definitely be on offer at http://8-food.com/ launch :)
What's wrong with eating fake meat if that's what you like?
Nothing, and I do. It's just odd when I see tofu recommended as a "fake meat".