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...udderly* ridiculous.

Big Beef would have been much better.

But, yeah, I'm over the Big $company monikers.

I agree and I think it usually simplifies industries in negative light. But the dairy lobby ain't something to shrug at. I think i remember reading a while back on legislation deciding if products like almond milk can call themselves milk.

Plus we already have "Big Ag".

Big Farma'

Add Big Oil there too.

I assume they intended that one whimsically.

It's the milk people.