I just disagree with your example and I dislike it because I've literally had an argument with an engineer (an engineer!!!) about whether negative numbers were real who insisted on sticking to this sort of example. Negative indicates direction, this isn't really abstract. If it's increasing your balance of apples, it's positive. If it's decreasing your balance of apples, it's negative. Many people understand this quite well in the sense of monetary debt. I "possess" negative $xxxx, because that's the amount I owe someone else, in turn the holder of the debt "possesses" positive $xxxx because they expect to receive it at some point in the future.
If this is philosophy it's the barest levels, and it's philosophy that any culture with a concept of ownership and debt would have no difficulty with.