Green infrastructure investments; lowish risk fixed income; licensed dealer in Canada.
We've also actively sought strategic investments from financial institutions (Royal Bank of Canada, a couple others) rather than raising from tech VCs. We've heard from a few clients that our brand-name shareholders made a difference in deciding whether or not to invest with us.
I haven't done too bad investing and have a few ideas myself for a fintech business (there are some opportunities relating to tax deductible pension investments in my home market) yet wonder whether, say, a 5% yield is sufficient for the average person to even bother taking a risk.
Second, if you don't mind, how's profitability? I assume it does need massive scale for the math to work out? How is sourcing users / are advertising fees working out, in terms of cost?