I still use Amazon because of the convenience and because the vast majority of the time I never have to deal with their customer service, but in the rare instances I do I've noticed that over the past few years Amazon has become very Google-like in terms of putting everything behind systems that are either automated or may as well be (strict script-following offshore customer service).

There used to be useful links ("Where's My Stuff?") directly attached to your order for inquiring about status if things are late, etc, with just a click or two... this all kinda still exists but has been buried so far up into the user interface that there's no way it isn't intentional obfuscation to try to limit any kind of meaningful interaction between the customer and anyone alive within Amazon, with a further barrier between the front-line alive people who are clearly all offshored and anyone in the US.