"Admiral identifies audiences with ad blockers turned on, works to re-establish those users (by opting in to a lightened ad experience, say, or asking to be whitelisted) and then makes a small cut of every ad served to the reacquired audience."
Source: https://adexchanger.com/publishers/another-ad-blocking-solut...
tl;dr Admiral is a startup that measures an audience's "ad block rate". If the rate is high, they then work to "establish explicit value propositions with users and then serve them with minimal tags and tracking". It also mentions plans to try to process micropayments.
"Admiral is built for a world where ad blockers have won."
Source: Id.
tl;dr Unless the founder has changed course from what is described in the 2016 article, as far as I can tell, this startup relies on widespread usage of adblockers. If users do not use adblockers, then this startup has nothing to sell.
VC: "What happens if the ad blockers block the servers that serve the ad blocker tracking image?"
Founder: "I'll send them DMCA notices."
VC: "Excellent. I'm in."
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