Top 8 Tips on How to Win an Industry Award

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13 pointsroblewis3 comments

This piece brought up a latent "back of the mind" thought I've been having for years.

How do the people you see trumpeted by papers (and now Web sites) as the next big thing, the "hot 40 under 30", or such, get "found"? I know a lot of modest high achievers who never get picked up by these things but I see the same old faces getting press and awards, whether it's at a local or international level. Are they really playing the PR game and approaching the press to get these accolades and column inches in the same way a company might run its PR?

PR agencies, networking, sending your media kit relentlessly, knowing somebody who knows somebody, social-media-whoring, etc.

Media and award-giving groups lazily crib from each other; this is one factor feeding the 'Matthew Effect' in notability:

http://en.wikipedia.org/wiki/Matthew_effect

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