It's just as good as any fruitcake passed around at Christmas. It never gets opened. It stays perfectly preserved. When you receive the fruitcake at Christmas, you leave it wrapped, and gift it to someone else next Christmas. Only a finite number of fruitcakes need be manufactured. Thus resources are conserved. Only a finite number of fruitcakes ever had to be purchased. Again, resources and economics. It's economical because when you receive the fruitcake as a gift, you have a free gift to give someone next year without spending money. It can be passed around almost indefinitely Best if used by August 9, 2047.