Based on your post I went and looked up that question/answer portion, and I think the back and forth is illuminating in it's lack of either communication or actual capability:
TL;DR: It's a solution in search of a problem, like so much good, early technology.
Dalton Caldwell [31:07] – What is the burning, and it’s okay if it’s not consumers, but what is the thing that, with Filecoin, that is gonna make, whether it’s business or consumers, people get really excited about using it?
Juan Benet [31:19] – Filecoin is not representative of the entire industry. Filecoin is one example. With Filecoin, the point is being able to, this is a whole different argument that I think makes sense with or without a peer-to-peer winter or summer. The thoughts around Filecoin are about thinking about the massive latent storage that’s out there and putting it to good use. There’s exabytes of storage that are not in use right now, and that if you were to add them to the market, you would drive the price down significantly......That’s, I think, fundamentally different about this type of thing than normal consumer products. They solve a lotta problems for a lotta people.
Dalton Caldwell [33:41] – You said financial, though. Again, they’re doing it for financial reasons. Again, what I’m looking for is what is the incentive for someone to get involved, whether it’s a business or a consumer, the reason you would put a miner on the network?
Juan Benet [33:53] – For Filecoin specifically, the reason why somebody would add storage to the network, the primary motivator will be money....