Here are some things you can do with this software:
1) Research your market, find out your target audience
2) Integrate with analytics tools and understand your users
3) Automate your marketing strategies
4) Maintain a central data warehouse
5) Maintain multi-domain content properties such as blogs, websites, news portals, etc.
6) Host online trainings, build a student list
7) Etc. (read the link: https://news.ycombinator.com/item?id=14785209)
I've been working on it over 3 years now, while trying to jump from one web framework to another. Finally, I've settled down on Phoenix. This project alone has helped me learn so many programming languages and also helped me gain more experience as a programmer in general, while simultaneously being able to integrate new tools and platforms into my pipeline - This is how I learned React, VueJS, Brunch, Google Cloud, etc.
At the moment, I've built this only for myself, just to support and test out my startup ideas. I am thinking of open-sourcing it at some point, at least the core functionality.
But as of now, there's nothing else I enjoy doing on a weekend than working on this project :) (also why I'm still single)