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Not the target demographic, 21 and I don't think there's a single person I know who doesn't use Snapchat while Facebook stories is literally always empty. I'd say Instagram stories is the real competitor. Even then, when I meet someone Snapchat is usually the first thing that gets exchanged.

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How can a company hope to grow if its narrative is "made specifically to appeal to Americans who were born after 1995"? The next wave of American kids will have something else they arbitrarily like better because it was "their thing". This has happened so many times it's not even worth debating. At the same time, Snap is totally irrelevant in places like Asia, where the big numbers for growth are.

I still find that at least a quarter of the stories my friends post on Instagram are just their Snapchat usernames

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