Report on iAd

Heh - two reports in one day, one with >10% clickthrough (CTR) rate, and this one with no CTR reported, but based on the eCPMs Kenneth's getting and iAd's $10.00 CPM + $2.00 CPC pricing, an implied CTR of around 1%. Since developers are getting $1.20/click passed on to them, this difference is pretty significant.

I suspect this report is closer to the norm, just based off of the functionality of the >10% CTR app - it's a flashlight, and it's designed to be held away from the body to illuminate something. When a user's not actually looking at the screen, it's a whole lot easier to accidentally touch an advertisement. But I'd love to see data from a few more developers. Anyone?

interesting