"Okay, let's bring in 'Sales' to the rows card.
"Nah, I don't like that. Move 'Sales' to the columns card.
"Hmm, that doesn't work either. Put 'Sales' back to the rows card but add 'Profitability Indicator" to the details section.
"Crap. Still not working. Let's start over."
Imagine 10 analysts in a room all talking like this :)