Is there any incentive that Facebook offers to create high-quality content? Every dollar that Facebook makes through ads goes in its pocket. And I don't see any keen interest from their side to create a revenue sharing program. Even though only a few YouTubers might be making sustainable revenues, but at least Google offers some motivation to continue creating.

For anyone publishing on Facebook, the cycle seems familiar: create a page, gain followers, get popular, and get burned out when you realise that it's difficult to make money from what you're doing. I remember when C&H started publishing incomplete video clips to sway the audience towards their website (where they have ads).

I admit that revenue attribution to content on Facebook is not as straightforward as it's on Youtube, but Facebook should invest in making it easier to monetize your content; otherwise, I don't think people would motivated to create anything more than memes.