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Comment by andrewstuart | Hacker News Reader

Just a UX comment .... often one of the key values of a blog is to draw people to your website to find out about your product/service.

For me, the typical flow is to go to blog and click on the logo at the top.

For the optimum marketing outcome, the top logo links to your main website.

In this case, the top logo links back to the blog. This site possibly lost the marketing opportunity because now I have to go to the trouble of clicking in the URL and changing it to www from blog. Might not sound like much but I think some people are willing to spend a few seconds having a look at something if it is incredibly easy to do so, but can't be bothered to make it happen if it requires anything more than a click.

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I see this mistake on so many company blogs! It's always frustrating and usually ends up with me dropping off.

It's a joyful surprise for me when the logo actually links to the right thing. Also it's not just blogs--any subsite, like documentation sites, forums, company wikis, etc.

vBulletin and their ilk do this almost as a rule. The corner logo is always to the board index and no company link anywhere.

My most frustrating issue is when you have some "home" link and it points back to the home of the blog, logic right ?

But why do you have "articles" or even "blog" link aside ?

> For me, the typical flow is to go to blog and click on the logo at the top.

This was literally the first thing I did after reading the article - and it took me back to the blog.

So then I click on 'About' and I read:

"Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves.

Our clients, who include some of the largest media companies in the world, harness their content's potential through our real-time and historical analytics dashboard, API, and data pipeline. "

And I still don't really know what they do and what they can do for me.

I work in web and I have no idea what they do either. Maybe it's something I would very much be interested in, but from their site I can't tell at all.

You see this a lot in this industry. I don't know why companies like this don't clearly state what their product does rather than make some meaningless high level statements about "data" and "empowerment".

Thanks for pointing this out! I am the web developer at Parse.ly, and I just switched this up to make the UX a bit better. I appreciate the feedback, thanks for checking us out.

One more thing on the home page (full screen view).

Simply saying

> "Do incredible things with your data."

with a "Get Started" button below it, tells me nothing about what you actually do, so I didn't click your CTA.

I see this so often as well. Most likely because WordPress does this by default.

Some websites get around this by having a separate "Go to website.com" button at the top apart from the logo

Most ordinary user assume the logo at the top left link to the root of the website. So here, the root of the blog seems right to me.

Agree.

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