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I can understand it by looking at my own daughters. Without a substantial effort from my part, they tend to gravitate towards nontechnical subjects. Peer pressure, influence from media all play a part in this. The issue is bigger than just a few techi bro's.

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Absolutely. It's a society-wide cultural problem. And both the tech bros, the media image, and the idea that women don't belong there, are bad at it or shouldn't want to be there, are the products of that.

Software is one of the few areas where female participation has actually gone down since the 1980s. There used to be more female programmers.

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