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Comment by znq | Hacker News Reader

Author here. Not sure if you are addressing this article in particular, but it was not my intention to describe "the one way", but rather to show how we do things and share it with the world.

Also IMHO sharing a way of doing things / a philosophy / an opinion doesn't always mean being against everything else. For example I prefer riding the mountain bike vs a road bike. Doesn't mean I'm against road cycling and the people doing it.

That said, to comment on what one of the siblings said, obviously these posts are being written with the intention of bringing more attention to what we're doing, also known as "marketing". I wouldn't however call it clickbait, as it is based on genuine thoughts and ideas and we've actually been doing it for real with a 20 people team for more than 5 years already.

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it was not my intention to describe "the one way", but rather to show how we do things and share it with the world.

I think that's disingenuous. The title "Why A Lifestyle Business Beats a Startup" is clearly saying that a "lifestyle business" is better than a "startup." Further, many points in the article make it clear that you are directly comparing lifestyle to a startup and saying that a startup is inferior...

"...especially when compared to launching and building a startup."

"The reality is that in a startup you are not the boss."

"It is a misconception that the only way to make money is to launch and then grow a startup with the aim of selling it later"

etc...

There are a ton of the typical strawmen in there, and unfounded assertions around trying to build a massive company.

obviously these posts are being written with the intention of bringing more attention to what we're doing

Hey I totally get that it's content marketing, so congrats on being successful with this post - I have no beef with that at all. I am just wondering why is that the content? Bugfender isn't just for freelancers, so it's not like those are the de facto target demographics. Do you want more people to start lifestyle businesses for some reason?

> many points in the article make it clear that you are directly comparing lifestyle to a startup and saying that a startup is inferior

True. The whole point was to compare the two. And that one comes out better than the other is from my personal point of view. But again, just because I think mountain biking is better (for myself and other like minded people) doesn't mean it's the only way and road cycling is not acceptable and needs to be banned. But I guess we understand each other :-)

> I am just wondering why is that the content? Bugfender isn't just for freelancers

This post was actually originally created for another side project of mine (O4H) but we thought it also partially applies to one of our big audiences at Bugfender which are solo developers (freelancers), so we decided to cross post it.

However in general we share a lot of our work-life philosophy on our Mobile Jazz blog https://mobilejazz.com/blog/ and despite not addressing our target audience specifically, we've managed to create a lot of awareness for our company and brand and through that indirectly generated many interesting leads and people ended up working with us because of that.

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