If you're actually competing against other cyclists then I do understand the desire for fancy expensive bikes. If you're cycling for fun or fitness, though, it always struck me as being like paying extra for the high tech light-weight dumbells...
Contrariwise, those e-bikes which are rigged up to make you pedal a little bit so you feel like you're doing exercise strike me as pose-y. Just get an electric motorbike and be done with it. :P