I'd pay more than £40 for it; right now I pay £12/month for a TV licence (basically a BBC subscription fee), £20/month to sky, and £7.50/month to Netflix. I've also paid £7.99/month for Amazon for a few months to try out prime video, but never found it worthwhile. That's just for TV/movie content. I don't want to manage 4/5/6 subscriptions.