What I find myself wanting to fight is not the prevailing views on a topic, it's the willingness to lie and mislead to promote those views. I saw that this past week with the Google memo situation. I also saw a shocking amount of it last year with the US election. Sloppy journalism feeds the people who seem to want to believe the worst in everything, who in turn feed entire social networks. Eventually sufficient people have heard a thing that the network as a whole believes it. Individuals have little influence. I suppose public consciousness (and social media in particular) could be thought of as a big NN.