They are pushing forward with this by purchasing a controlling stake in BAMTech, which is the streaming tech company behind HBO Now, MLB and others.
In my experience, traditional media companies stifle innovation instead of encourage it. It was never easy to work with them and they held us back. The whole industry is a mess. I can't imagine Disney buying a controlling stake in BAMTech will make things better.
That being said, Disney is better with technology than most other media companies. Of course, I could be completely off-base here. It's just my opinion.