> The only competition with the streaming service would be piracy.
Piracy is the only thing that will lead to a consumer friendly streaming option. If it weren't for music piracy, a service like Spotify might not exist. For video, Bit Torrent was popular for years.
Now people are flocking to things like Kodi, which can be installed on a Firestick [3] and, with add-ons, can stream anything for free [1]. In order to fight piracy, the studios will need to make it more convenient for consumers to pay [2].
[1] http://www.independent.co.uk/life-style/gadgets-and-tech/new...
[2] http://www.huffingtonpost.co.uk/liz-bales/online-piracy-netf...