It is worth noting though that those figures are American, but Netflix and the Disney decision are global. The US is a bit of an outlier in terms of both the cost and popularity of cable TV. For example in Australia, a country very similar to the US in terms of pop culture and entertainment, only around 25% of homes have cable TV and the most popular package is US$39. In the US the cost can be looked at as '5 services to replace cable TV' but in most countries it does instead look like broadcast-TV content being moved behind new paywalls, with increasing costs to watch the same shows.