I don't think that's what others are complaining about though. Price was definitely the issue of the top commenter as they mention 10$/month and 30$/year. But it makes no sense because back in the cable days, people paid 50-100$ if not more for packages. Now, even with all 4 big services, you're still only at 40$, and imo, having an ondemand service where you can stream anything you want at any time (not only that, but with most of them, with multiple people watching in parallel) is a far superior service.
I think people are just getting more entitled for content that has had billions of dollars poured into it. 10$ a month is nothing. It's literally two coffee. If you watch one episode per week and don't even share your account, you're already getting value out of it.