That's 12 blu-rays a year. Do your kids really watch THAT much Disney? You could buy every new Disney movie each year and have extra slots to fill out the backlog for that price, plus de-facto ownership of the data.
[1]https://en.wikipedia.org/wiki/List_of_Walt_Disney_Pictures_f... [2] https://en.wikipedia.org/wiki/List_of_Disney_television_seri...
Still interesting enough to kids but let's not pretend like it's not padding; those movies were often very formulaic, "relatable kid with a weird life or circumstances goes on a journey" - not really worth the price tag for a subscription.
Disney movies are a very small portion of their catalog, although to someone in a household without kids I can see how it would appear that marvel and Star Wars were all Disney did.
That sums up a large % of the Netflix viewing in my house.