Absolutely not a joke. We're very serious about fixing, in many ways, the sex industry. It is rare that one gets to work on a project that will significantly improve many peoples lives, tackle a serious social issue, and actually be profitable. What we're doing may be frowned upon in some countries. But it is morally right, and being ethical is a cornerstone for any successful extrajurisdictional company.
Our main founder has had this idea for a while. But it wasn't until last year that cryptocurrencies showed they're going to be around and usable for non-geek users. This is crucial as it allows us to contract people (marketing, design, photography, transport, security, boarding, and on and on) without having to run risky front businesses to handle money or try to convince people that this strange internet coin money is useful.
The ICO craze annoys us because it blinds people to the real possibilities. It is our belief that within the next few months ICOs will need to measure up to ventures like our own and show true profit potential or at least some commonsense business fundamentals.