Piracy shifted power towards consumers. If content creators were going to see any money, they needed to offer consumer-friendly services that were better than piracy. The orgs that did this (Steam, Spotify, Netflix) dominated their markets.

As the web becomes more controlled, regulated and tracked, this power shifts back to the hands of the content creators. If there's no (legal or illegal) alternative people will go back to paying $120/mo for tv+movies. Mass media is how people bond, relate to others and fit in; and that's worth a lot. The studios know how valuable the culture they generate is, but over the past few years have been unable to successfully control their consumers.

I think that we'll see more studios shifting over to their own platforms. We'll also probably start to see renewed anti-piracy enforcement.