For us, the idea came from working at a startup doing something completely different. We were developing a software to leverage the Cloud as primary storage. At the time I joined, I wanted to understand the space better and how our competitors were positioning themselves. I looked for tools that can show top performing content across blogs and social media networks, I wanted to see what type of messaging was resonating with people and driving the most traffic and engagement. I found a few but they lacked the simplicity and ease of use that I had in mind. Most would return the results in an excel/table format or just give you a link with some stats and force you to manually visit each link to see the actual content and what people were saying. After I left the company, I decided to pursue this idea and build a social media management platform that can solve this problem (among others). In a nutshell, the idea came from a problem I encountered in the past. Our platform is going live in a couple of weeks https://socialweaver.com.