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In general I call this the Magarshak score:

How many comments vs shares does a content post have?

Comments - disagree with it, want to correct something, controversy

Shares - agree with it, want to spread it more widely, echo chamber

I think this works better for something like Facebook, Instagram comments tend to be compliments.

Yeah, it's really weird to me coming from the rest of the Internet to have random people I've never met say things like "Beautiful", "Great work", "I love it", etc., instead of, say, what you'll get in the comments of a youtube video.

Sadly, if it's just a single compliment with no relation to the actual image posted, it's likely a bot doing the commenting. This is a common way for people to boost their follower count.

That's all I ever see on my employer's blogs and announcements, and is far more depressing to me than any honest criticism would be.

Wouldn't that be the Magarshak ratio?

No because 100:100 and 0:0 would be equal in value but far different in meaning. It must be a score and not a ratio.

Yes, but that's not what this ratio purports to measure.

Also, the fact that you wrote n:n with the colon in between would make it by definition a ratio.

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