It wasn't until 2000 or so when they got their mojo back.
It wasn't until 2000 or so when they got their mojo back.
And, until the arrival of NT4, PC GUIs had little to no advantage over what Apple was offering. Windows was ugly and crash-prone. In retrospect, NT4 was also very crash prone, probably because MS moved graphics drivers onto kernel space. Windows only became more acceptable (some would prefer "less offensive") visually with the NeXT-like visuals of 95.
And even after that, you could see users committed to their 98 installs for a long time.
Microsoft's GUI offerings started to really compete with Apple's with 95 and matured through NT4 and 2000.
Apple had a good product, if you compare it with what the PC market was offering. OS8 and 9 were well-rounded OSs that competed mostly against the 9x family, as XP, which made the NT kernel mainstream, wasn't launched until after OSX.
However, Windows 95 demolished Apple's profit margins, and that's what counts.
With 95, mainstream users got access to long filenames and a reasonably functional GUI.
Still, when you wanted a computer to "just work", you really had no choice.