I totally agree, and alluded to that in my comment. I just felt like perhaps the comment I replied to was implying that industry bares the cost.
Whether we figure out a less carbon intensive way or just consume less, I think we can agree the benefits are the same.
I have a pet theory that we've reached a kind of "Peak Comfort". While commerce and industry yearns for more revenue, I hope that at some point the average consumer will start to say "Hey, this is probably enough comfort for me, I should focus on other things in my life." Whether that manifests in using less electricity, buying fewer fancy technology bits or sticking with their current car a few more years. Perhaps that is a naive hope, I am not sure.