Romantic love, especially, is an extremely superficial and hollow idea exalted to high heavens by the group-think of the masses. I gave up religion, and over the years realized that love is the second, way more sneaky and no less damaging, delusion that humanity indulges in. It has to go the way of the religion.
I hope most of you would agree that at least 70%-90% of being in love has something to do with the appearance of your person-of-interest (most of it visual). No matter how you cut it, no matter how much of an intellectual you are and how much you prefer to connect deeply with a person, in the end, given two individuals, you fall in love with the one that is more visually attractive. What a coincidence!
And what is visual attraction? In other words why do we find some people more beautiful than others? Because we have a biologically ingrained form of discrimination based on looks. It's lookism plain and simple.
Note that I do not buy the silly notion that 'beauty is in the eye of the beholder' and that 'I don't find that person attractive but I'm sure someone else will'. This is somewhat backed by data (e.g., the OKCupid survey), but I have developed this belief on my own. Humans of all races have a built-in instinct to find some visuals more appealing and attractive than others. It is sad but true. To take it to an extreme, if we find some visuals disgusting (e.g., spilled guts, slimy things) we don't all of a sudden go "I'm disgusted by slimy spilled guts of animals, but that's just me, I'm sure there are plenty of people out there who have the exact opposite reaction, that they love to look at slimy spilled guts".
What I'm trying to say is that standards of visual attraction, while not physically objective, are largely biology objective, and yet, it's a bad thing, because it's a symptom of biological imperfection. It's a genetic defect in our biology and 99.99% of humans are afflicted by it.
I personally think social individualism is a concept that needs to gain traction in modern society. It is the 'atheism of love'.