People are often interested in how the market reacts to major news/announcements by public companies. The fact that the news didn't move the needle significantly (i.e. investors don't seem to care) may be just as interesting to some as a major change in price...
It's standard procedure to quote the ticker price when a news article discusses a public company.
Seems like free advertising for the services of the NASDAQ stock exchange...
It's like those Twitter "storms" of 1000 retweets.