Capitalism is not about "milk(ing) you of as much of your money as possible." Yes, maximize revenue within the context of the law and ethics. His comment about milking people of all possible is the hallmark of charlatans and con men.
Any company that can't or won't do these things is at a severe disadvantage to the competition.
The only places where the courts are touchy on this is religious-y things, like a policy of closing on Sundays.
Ethics are for the poor, and laws can be circumvented, re-written, or present only minor speedbumps (profit for law-breaking = $100; fine = $10 => BREAKIN' THE LAW!)