Yes. Writing software is not math. Does it use math concepts? Of course, but so does just about everything else. While we're at it, writing software is also not engineering, even though there are engineering concepts that can be applied.
Writing software is its own thing. Pretending that it's something else (like math or engineering) invariably leads to category errors.
Think about food recipes. They certainly use measurements and timing, and engineering principles can certainly be applied (especially when executing them on an industrial scale) but they are not math (or engineering) either. Examining the measurements, timing, and the production chain doesn't tell you anything about whether the recipe is delicious or inedible.
Arguing that a piece of software should be "proven correct" makes about as much sense as arguing that a recipe should be "proven correct". You might as well judge the recipe by the standards of poetry ("Does it have evocative imagery? Does it rhyme or alliterate well?").
People have been chasing the unicorn of software correctness proofs for 60 years, with a notable lack of generalizable success (there are plenty of toy examples, of course). What usually happens is that the "programming is math" people come up with some bizarre academic language that no real-world programmer would use unless forced to do so at gunpoint (followed by the new language sinking without a trace). Alternatively, the "programming is engineering" people come up with some baroque formal process that requires you to write a 500 page document and get six committees to sign off on it before you can write "Hello, world". I'm old enough that I've seen these things happen multiple times.
>It's also self-evident that in most situations, correctness and reliability aren't a concern.
I wouldn't say they aren't a concern at all, but if you're wasting six months screwing around with formal proofs, UML diagrams, or things of that nature, while in the meantime your competitor is iterating three or four times, that is definitely a concern. Operate that way and your milkshake is going to be drunk, yo.